Month: July 2020

Why Does SEO Matter More to eComm & Retail EPS?

[ad_1] Episode Overview: SEO is a key foundation in every successful ecommerce and retail company’s digital marketing strategy. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and Marketing Operations Manager Melanie Schott about why ecommerce and retail value SEO more compared to other industries and why …

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10 Reasons why marketers use data to make budgeting decisions

[ad_1] 30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart budgeting decisions. Marketers face the tough challenge of data-driven decision-making to craft the most profitable and effective marketing plan possible.   Budgeting is a crucial part of any marketing strategy. Because of the growing benefits …

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example of an all pages report showing the same page url with multiple query parameters

How To Exclude URL Query Parameters in Google Analytics

[ad_1] Query parameters can sometimes store useful pieces of information in our URLs, but they can cause problems in our Google Analytics data. Query parameters can break apart our pages and make them hard to analyze in our All Pages report. The same page may have several variations depending on query values. These query parameters …

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What is the Statistical Significance of Correlations Between SEO & EPS?

[ad_1] Episode Overview: The true effectiveness of a study is measured by how much information is obtained from analyzing its findings, and not about if it proved the initial hypothesis true. Often studies with inconclusive findings can yield more insights. Join host Ben as he concludes SEO and EPS week with Searchmetrics’ CMO Doug Bell, …

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Nine mistakes to avoid when contacting websites for backlinks

[ad_1] 30-second summary: A backlink is a link that directs visitors from another website to yours. Obtaining backlinks is fundamental to improving your sites search engine ranking, the best ranking sites have thousands of backlinks. While backlinks are important, they are not easy to get and the outreach process can be timely and expensive. There …

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Press Release: DRiV™ and Bounteous Honored Among Best Websites In 2020 Webby Awards

Press Release: DRiV™ and Bounteous Honored Among Best Websites In 2020 Webby Awards

[ad_1] Receives team recognition at 24th annual awards honoring excellence on the Internet  CHICAGO, May 19, 2020 – Bounteous, an insights-driven digital experience agency, was recognized this week by the 2020 Webby Awards celebrating excellence on the Internet for the company’s work creating a new website for DRiV™, the Ride Performance and Aftermarket division of Tenneco, …

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Screenshot 2020 07 27 at 19.30.04

What is B2B Content Marketing? 7 Successful Examples

[ad_1] B2B content marketing is the process of creating and promoting content that appeals to businesses who are your target customers.  The goal is simple: use content marketing to drive more traffic, acquire leads, and generate sales for your business. Now, here’s the thing: there is no one right way of doing content marketing. Depending on their …

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