Month: July 2020

Optimizing and Updating Your Content for B2B Success

[ad_1] Episode Overview: Most content requires some technical tweaks or edits after publication to truly maximize any content piece’s reach. SEO strategies and data acquisition are integral to these processes. Join host Ben as he continues B2B SEO week with Searchmetrics’ Director of European Marketing Lillian Haase as they discuss how B2Bs can boost visibility …

Optimizing and Updating Your Content for B2B Success Read More »

Leverage Your CDP to Make Data-Driven Decisions

Activate Powerful Customer Insights with Voice of Customer

[ad_1] Category: Customer Experience As businesses head into 2020, improving the customer experience is quickly becoming a top priority. According to the 2019-2020 Top Insights for the C-Suite report by Gartner, 53 percent of marketers cited enhancing the customer experience as a top driver for innovation. Today, many organizations are heavily invested in collecting quantitative …

Activate Powerful Customer Insights with Voice of Customer Read More »