Month: August 2020

How People Use Google Search (New User Behavior Study)

[ad_1] We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs. Specifically, we investigated: How many people click on ads vs organic results Percentage of clicks that go to local, video and Google Shopping Average search session length Number of users that make it to the bottom of …

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Example - Display and video advertising

Five great display and video advertising tactics to increases relevance and revenue in a cookie-less world

[ad_1] 30-second summary: Display and video advertising already have tactics that can be highly effective in a cookie-less world. Contextual advertising is going to rise, as users will be in the right state of mind to interact with the brands’ ads. Content sponsorship is going to build strong relationships between brands and consumers, as the …

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Datadog

Best Network Monitoring Software Reviews of 2020

[ad_1] Network monitoring software allows businesses of all shapes and sizes to run a robust IT infrastructure. These tools monitor critical network components, including servers, firewalls, applications, routers, switches, and more.  By leveraging a network monitoring solution, you’ll be able to detect and prevent network failures, outages, and downtime. These tools track network performance and …

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The Top Benefits of Email Automation and 10 Platforms to Make it Happen

The Top Benefits of Email Automation and 10 Platforms to Make it Happen

[ad_1] Make the most out of your email marketing efforts with the right automation platform. Image courtesy of Pexels.  Email automation is a great option for companies looking to make the most out of their email marketing efforts. Whether the goal is to improve personalization, build brand awareness, or simply automate mundane daily tasks, automation …

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Free digital marketing benchmarking templates

Defining effective digital marketing KPIs in a recession

[ad_1] Set your Key Performance Indicators, make them recession-proof SMART KPIs, and align your objectives using the RACE planning model for a recession-busting digital marketing strategy Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. In a challenging environment, such as the global pandemic-led recession, it’s …

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