Month: August 2020

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How to Install Facebook Pixel with Google Tag Manager in 2020

[ad_1] Updated: August 2nd, 2020. If you are using paid advertising to acquire new traffic, it’s very likely that you already use Facebook ads. However, if you don’t measure the effectiveness of your ad campaigns and just burn dollars hoping that maybe something is working, you’re doing it wrong. If you use Facebook ads to acquire …

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How to Create Content to Satisfy User Intent and Google Ranking Factors

[ad_1]  Episode Overview: Answering user queries while satisfying Google’s various ranking factor criteria to create SEO optimized content requires striking a delicate balance. Join host Ben as he speaks with WordAgents Owner Vincent D’Eletto about how to best create content that easily satisfies user intent and fulfills Google’s ranking factor criteria. Summary Optimizing an …

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Rethinking the Replatform - Taking Advantage of Drupal’s Features and Flexibility

Rethinking the Replatform – Taking Advantage of Drupal’s Features and Flexibility

[ad_1] One of the best parts about working for a digital experience agency is the number and variety of projects we get the opportunity to work on. And while the size and complexity of the digital experience platform projects we work on differ, they’ve offered us the opportunity to learn and discover best practices that …

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Industry Trends in Q2: Winners and Losers

[ad_1]  Episode Overview: Although the COVID-19 pandemic significantly impacted brands and companies throughout Q2, companies like Google maintained momentum. In just three months they released a new algorithm update and introduced web vitals, which take effect in early 2021. Join host Ben as he speaks with Searchmetrics’ VP of Client Services Tyson Stockton about …

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Solving Marketplace Syndication Challenges with Data Governance

Solving Marketplace Syndication Challenges with Data Governance

[ad_1] Whether you’re new to the world of Marketplace Syndication or an established pro, you’ve probably wrestled with the concept of Data Governance and how it relates to what you’re trying to achieve with syndication. Let’s address the topic by breaking down the conversation: What is Marketplace Syndication and Data Syndication anyway? What are the …

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