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Create a campaign plan

Tools and templates for your next campaign

What are the essential parts of a campaign plan template? The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging, shareable, campaign concept that utilizes both online and offline marketing communications tools and …

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Fractl study on emotions based on niche

Want media coverage? Make sure your content is emotional

30-second summary: Emotion is a pivotal component of great content. If you have an opportunity to create emotional content, you’re much more likely to be successful.  A new Fractl study reveals what emotions are most common in highly-linked-to content in each industry. You should explore what emotions are already prevalent in your industry to gain …

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An Online Marketing Guru’s B2B SEO Essentials

Episode Overview: Although Google dominates most of the search industry worldwide, plenty of other popular search platforms exist with their own unique search ecosystems. For SEO specialists, it’s important to gain insights from SEO cohorts worldwide to understand how search is changing internationally. Join host Ben as he takes the discussion worldwide with Online Marketing …

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image showing Retail eCommerce Sales Worldwide by region

Marketplace Strategies to Help Retailers Quickly Grow Their Online Business in a Digital-First Economy

Although the overall retail industry forecasts are taking a hit for 2020, the eCommerce sector continues to expand. Now, more than ever, retailers are looking for ways to establish and grow their business online, shifting their focus from bricks and mortar to eCommerce success. “eCommerce will reach 14.5% of total retail sales in 2020, representing …

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