Blogging

image showing Retail eCommerce Sales Worldwide by region

Marketplace Strategies to Help Retailers Quickly Grow Their Online Business in a Digital-First Economy

Although the overall retail industry forecasts are taking a hit for 2020, the eCommerce sector continues to expand. Now, more than ever, retailers are looking for ways to establish and grow their business online, shifting their focus from bricks and mortar to eCommerce success. “eCommerce will reach 14.5% of total retail sales in 2020, representing …

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How To Select The Best E Commerce Platform For Your Online Store

How to Select the Best E-commerce Platform for Your Online Store

If you’re thinking about setting up an online business and store, it’s vital that you have the best e-commerce platform behind you. When comparing traditional retail with e-commerce, the latter has no geographic limitations, meaning you can reach more audiences than you ever thought were possible. No matter what products or services you offer, finding …

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examples of location segments in Adobe Experience Manager

Personalization with AEM: Talk the Talk Before You Walk the Walk

Welcome to the next phase of your digital marketing adventure, personalization! I’m sure you’re eager to get started serving up personalized experiences to your customers. But I would caution against diving right in. The first thing you want to do is establish a common framework for describing personalization across your technical and non-technical resources as …

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ConvertKit vs Mailchimp

ConvertKit vs Mailchimp: Which is Better

Summary ConvertKit is an excellent email platform for online creators such as bloggers. Mailchimp targets almost every marketer. Here’s our honest side by side comparison of these email marketing platforms. Looking for an in-depth and honest comparison of ConvertKit and Mailchimp? You’re in the right place. There are way too many email marketing platforms available …

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