SEO

How People Use Google Search (New User Behavior Study)

[ad_1] We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs. Specifically, we investigated: How many people click on ads vs organic results Percentage of clicks that go to local, video and Google Shopping Average search session length Number of users that make it to the bottom of …

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Example - Display and video advertising

Five great display and video advertising tactics to increases relevance and revenue in a cookie-less world

[ad_1] 30-second summary: Display and video advertising already have tactics that can be highly effective in a cookie-less world. Contextual advertising is going to rise, as users will be in the right state of mind to interact with the brands’ ads. Content sponsorship is going to build strong relationships between brands and consumers, as the …

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Free digital marketing benchmarking templates

Defining effective digital marketing KPIs in a recession

[ad_1] Set your Key Performance Indicators, make them recession-proof SMART KPIs, and align your objectives using the RACE planning model for a recession-busting digital marketing strategy Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. In a challenging environment, such as the global pandemic-led recession, it’s …

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SEO search trends second half 2020 Brightedge

Five search opportunities to act on now

[ad_1] 30-second summary: Search marketing is evolving at lightning speed alongside the consumer.  One company’s challenge can be another’s opportunity.  Activating search and market insights has become mission-critical for brands.  Brands need to stay on top of what’s happening with both the consumer and the SERP.  Creating and optimizing content that enhances a consumer’s experience is key.   …

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BERT and GPT3 relevance

What the commoditization of search engine technology with GPT-3 means for Google and SEO

[ad_1] 30-second summary: Google’s technological edge has always come from its computational power. This edge is no longer special. AWS, Microsoft, and other cloud services now give us access to essentially unlimited computing power on demand. Generative Pre-trained Transformer 3 (GPT-3) technology is the largest most advanced text predictor ever. It will eventually be available …

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