SEO

stp-model

The Segmentation, Targeting and Positioning model

[ad_1] How to use Segmentation, Targeting and Positioning (STP) to develop marketing strategies Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. In our poll asking about the most popular marketing model it is the second most popular, …

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How to optimize for the Instagram algorithm in 2020

[ad_1] 30-second summary: Instagram uses an ever-changing, machine learning-powered algorithm to customize and arrange posts in user feeds.   Ever since the platform left the chronological feed behind and moved to the algorithmic feed years ago, marketers, content creators, and users alike have been speculating on what exactly determines which posts make it to the …

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2020 Comparison of organic Google click-through rates by ranking position

[ad_1] Keyword research data reveals the click-through rewards for top of SERP organic rankings You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say this since they realize that claiming top position in the SERP (Search Engine Results Page) …

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How to Use Events to Optimize Your Facebook And Google Ads

How to Use Events to Optimize Your Facebook And Google Ads

[ad_1] Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing?  Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience.  And when you understand your …

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